The Food Startups Podcast

Charlie Guo started his first company at Stanford, left it, and did the famed YCombinator in Silicon Valley. While the startup fizzled out, Charlie learned a lot of lessons along the way.

He made some friends. Charlie interviewed startup founders from companies including DoorDash, ZeroCater, and Zenefits, and turned it into the book Unscalable. The founders share the behind-the-scenes "dirty work" to success. Working 20 hour days, managing 100's of orders in a simple excel spreadsheet, etc.. whatever it takes.

"These interviews pull back the veil on a much more eclectic mix of strategies and experiments, revealing the longer and less predictable road to success in Silicon Valley."

The book will be released January 19th, 2016 (Pre-order now: I read an advanced copy and it is phenomenal). We discuss:

  • Why Charlie decided to write the book
  • Behind the scenes at YCombinator
  • Develop an unscalable mindset in startup mode
  • "The costs of starting these businesses is plummeting, but the costs of building these businesses is skyrocketing."
  • The luck factor
  • How to deal with fast growth
  • Mythology of brilliant leadership and “overnight” success stories
  • Bootstrapping vs VC
  • Establishing a monopoly

Selected Links from The Episode:
Unscalable The Book
Unscalable - Amazon!
Charlie on Twitter
How I Crashed and Burned at YCombinator
ClassOwl
DoorDash
ZeroCater
Zenefits
Github
Tilt
Flight Car (Note from Matt: I remember reading about this a few years ago and was so excited. I forgot about it, but am looking to using it in 2016!)
When Startups Fail: 99 Dresses

More about Charlie Guo

Charlie Guo based in the San Francisco Bay Area, in the heart of the world he portrays. A software engineer by trade, he has also founded two companies. While getting his undergraduate degree at Stanford, he founded the education-tech company ClassOwl.

ClassOwl partners with Stanford and other schools to improve student-teacher communication and productivity, and in startup-storybook fashion it was sold by Guo’s cofounders in 2015 to Branch Metrics. After graduation, he launched a second company, FanHero, which was accepted into Y Combinator, a prestigious startup accelerator program based in Silicon Valley.

His own experiences working to make his ideas fly exposed him to the inner workings of the startup culture and inspired him to reach out to a fascinating mix of tech founders to share their experiences.

 

 

Direct download: UNSCALABLE_Done.mp3
Category:general -- posted at: 6:57am CDT

Martin Mignot is a Venture Capitalist @ IndexVentures. A large VC firm out of London, their investments include DropBox and Skype, tools we use to make the Food Startups Podcast.

Martin is actively looking after Index's investments in Algolia, Blablacar, Capitaine Train,Drivy, Rad, Swiftkey, TheFamily and Deliveroo: an on-demand food delivery startup who just raised 100 million. The food delivery space is hot: over 1,000,000,000 USD was invested in 2014 alone.

We talk about his theses and predictions for the exploding sector from his article: The Billion Dollar Food Delivery Wars (TechCrunch). Make sure to check it out before listening.

Note: We had a few sound quality issues on the episode. But for the insights from Martin, it was worth editing it the best we could and putting it live! Martin and I discuss:

  • Software vs On-Demand vs Meal-Delivery Startups
  • Uber's effect on food delivery logistics
  • What makes a great VC
  • Defining "fast food 2.0"
  • Why "managed marketplaces are the superior model for consumers."
  • Opportunities for chefs to join an on-demand network
  • Prediction: “virtual” restaurant chains
  • Robots and drones

Selected links from the episode:

Index Ventures
Martin Mignot Bio
The Billion Dollar Food Delivery Wars
The Billion Dollar Food Delivery Wars (Rebuttle)
Deliveroo Raises 100 Million as Food Delivery Service Expands
Door Dash
Just-Eat
grubHub
Unvalidated Learnings (Martin's blog)
Birchbox
RSP.FM
The Food Assembly

Direct download: EP74.mp3
Category:general -- posted at: 10:16am CDT

In 1962, Frieda Caplan introduced an exotic fruit to the United States, which she named the Kiwi. Fast forward to 2013, 62 million pounds of kiwi were sold! In the 50+ years since, Frieda's has played a part in introducing more than 200 specialty fruits and vegetables.

A documentary about the company, Fear No Fruit, was recently released telling their amazing story. I speak with her daughter, Karen Caplan, who has been the CEO since 1986. Tons to learn here:

  • How the documentary came about
  • Karen's tips on how to introduce a new product to the U.S. Market
  • On the California drought and resilience
  • How to separate family from business
  • Why farmers are trending away from grocery stores.
  • On effective management and creating a culture
  • "Specialty isn't a big % of business at a grocery store, but perception of the consumer " sets the tone and energy for the store!!”

Selected links from the show:
Friedas
Fear No Fruit
About Karen Caplan
United Fresh Produce Association
Purple Kiwi Cookbook by Karen Caplan
Documentary asks consumers to 'Fear No Fruit'
The Fancy Foods Show
The Rational Optimist
Watch Fear No Fruit on United, Qatar, and Emirates Airlines
The Life-Changing Magic of Tidying Up

 

Direct download: Episode_73_Done.mp3
Category:general -- posted at: 4:16pm CDT

Have you ever seen a recipe online that you loved, but never ended up making? Maybe you didn't have the time. Perhaps you are unfamiliar with some of the ingredients, and it would take too much effort to locate them. Chicory solves that problem with a one-click delivery solution of the ingredient list of a given recipe.

Yuni Samashima founded the company in his senior year at Colgate university. Two years later, they are getting millions of page views per month and growing. We discuss Chicory's adventure:

  • How Yuni leveraged opportunities in college to get to where he is today
  • Why online recipes are difficult to index and organize
  • How Chicory improves content for food bloggers
  • Landing a deal with the mammoth publishing company, Time Inc.
  • Why they analyze 100 million data points a day (natural language processing)
  • Why molecular biology matters
  • Modernizing legacy industries

Selected links from the show:
Chicory
Entrepreneur Roundtable Accelerator
Time Inc.
Food & Wine Magazine
Michael Keriakos

Direct download: Episode_72_Done.mp3
Category:general -- posted at: 10:12am CDT

Simplifying ordering for restaurants is a growing industry. Many startups are entering the space. This week's guest, Bluecart, stands out with a unique business model: it is free for everyone.

The company has a potential for huge growth precisely because there are so many small farmers, producers, wholesalers, and restaurants out there who's margins are so tight they could never afford this kind of technology otherwise.

This summer, they received 4 million dollars in investment and the Washington D.C. based company is taking off.

Jag Bansal, Andrew Genung and myself talk about the how and why of Bluecart:

  • What pitching VC's is really like
  • On relationships with their investors
  • How they chose the business model and their plans for monetization
  • Why they like having competitiors
  • Andrew's tips on content marketing
  • The importance of company culture

Selected links from the episode:

Bluecart
Dan Norris - Content Machine
WP Curve
The Halo Trust

Direct download: Episode_71_Done.mp3
Category:general -- posted at: 9:09am CDT

This episode is a compilation of 6 strategies to become a more effective entrepreneur. They are utilized by top entrepreneurs and can help you get to the next level. Learn how to:

1. Define and amplify signal
2. Have a growth vs fixed mindset
3. Serendipity scale
4. Active reading/discussion
5. Get a business coach
6. Skip the credentials (Doing things without permission)

Mentioned in the episode:

Carlos Miceli
Sebastian Marshall
Gotta Be Good Tour
On ‘Being a CEO’ - What Scott Cook Wish He Knew When he Founded Intuit

Direct download: Episode70_mixdown.mp3
Category:general -- posted at: 2:31pm CDT

Melanie Moss is a life long pastry chef. She started her own company last year along with sous chef Alex Hawkins. They create jewel-inspired pastries and sells them under her brand, MiniMelanie.

With clients like Spotify, BirchBox, Morgan Stanley, and lots of weddings, Mini Melanie is on fire. They were recently included in the 2016 NYC Michelin Guidebook. Melanie shares her experience:

  • What inspired the bling?
  • "Startups like to help other startups."
  • What are your hours like now that you work for yourself compared to working at a restaurant?
  • What Melanie learned worked under renowned Blue Hill chef Dan Barber.
  • On setting the table for an heir of the Rockefeller family

 

Selected links from the show:
Mini Melanie (Instagram)
Blue Hill @ Stone Barns
Negroni Week (Campari)
The Rockefeller Family

 

Direct download: Episode_69_Done.mp3
Category:general -- posted at: 1:28pm CDT

It feels good repeating the quote to anyone close by : "Be very worried and buy agriculture". After all, I work in food. Yet, I didn't have a fundamental understanding of the concept. So I read his books and got Jim Rogers to come on the show.

Jim Rogers co-founded the Quantum Fund with George Soros in 1973, helping lead the fund to a 4200% return before “retiring” at age 37. He is considered to be one of the greatest investors of all time.

Jim has a really strong understanding of history and using it to bet on the future. We talk about:

  • "Soon farmers will buy the Lamborghinis and they will employ ex wall street guys who will drive the tractors."
  • The importance of food prices in world history and current social unrest
  • Why Jim's adventure and world travel were a key catalyst to his success
  • Key historical patterns in agriculture
  • How farmers can protect themselves in bear markets
  • Countries with agricultural opportunities that can be targeted on a limited budget
  • How to monitor political situations and be on the forefront for new opportunities
  • The custom Mercedes that Jim Rogers used to set his 3rd Guinness World Record
  • Myanmar, formerly known as Burma

Selected links from the show:
Jim Rogers Official Website
Rogers International Commodity Index®
Street Smarts by Jim Rogers
A Gift to My Children by Jim Rogers

Direct download: Episode_68_Done.mp3
Category:Food -- posted at: 2:27am CDT

I met Josh Parker at ExpoEast. He got started making maple syrup at age 11. Fast forward to 2015 and his business is growing rapidly. After the conference, he has moved from 12 stores to 332 stores. All while being a full time student At Clarkson University. He isn't old enough to vote, but needs to higher 4 employees to meet the production needs! We talk about his life:

  • On running a food business as a full-time student @ Clarkson University.
  • Socialism in Quebec and how it's helping the US maple syrup industry.
  • The origin of maple syrup. How maple syrup is made. Maple water.
  • Using your age as a marketing and sales advantage.
  • How he manages his life as a college student and entrepreneur.
  • On seeking and receiving investment and advisors. 

Mentioned in the episode:

Parker Maple

Reverse Osmosis

Cornell Sugar Maple Research & Extension Program

Josh Parker on Glenn Beck

Direct download: Episode_67_Done.mp3
Category:general -- posted at: 3:56pm CDT

What a treat! Bob Moore and his longtime (and lovely) assistant Nancy Garner join us for this episode. At 86 years old, Bob is full of energy as he continues to manage a thriving company with over 400 employees.

I start off telling a few highlights of Bob's life as well as some defining character traits that I observed in his biography. Then, Bob sheds light on a variety of questions I prepared along with a few questions from listeners:

  • Pivotal moments in the course of Bob's life
  • Why Bob decided to open a mill
  • Bob's idea of nutrition and a healthy diet
  • Thoughts on intuition - “What I did was jump into something I didn’t know anything about. But I just knew it was the right thing for me to do."
  • About Dewey Sheets - Bob's mentor
  • Dealing with adversity - when the mill burned down
  • What Bob is reading these days

Selected links from the show:
Bob's Red Mill
John Goffe's Mill
Adelle Davis
People Before Profit
Milestones of Aviation
How I Did It: Bob Moore, Bob's Red Mill
The Allergy & Free From Show

Direct download: Episode_66_Done.mp3
Category:general -- posted at: 4:04pm CDT

Sorghum is a versatile grain.  Not only is it a superfood, but it serves for livestock feed and ethanol. It is an important part of diets in parts of Africa and India. It is also fermented into a popular Chinese liquor: Baijiu and used in KIND® bars and at one of Danny Meyer's restaurants in New York.

Doug Bice is the high value markets director at the Sorghum Checkoff, which works with sorghum farmers in USA. This was a really fun interview.  We talk about what they are doing to position the grain on a global scale:

  • Making a commodity useful: you are not working with one particular company, but every company. An interesting dynamic
  • Why Sorghum disappeared and why it is coming back
  • Their recent ad with Southwest Airlines
  • How to make an emotional marketing appeal to consumers
  • A marketing approach based on being a player and not #1
  • Competing againts commodities who have higher marketing budgets

Selected links from the show:
Sorghum Checkoff
National Sorghum Producers
Extrusion
Sorghum Recipes

Direct download: Episode_65_Done__2.mp3
Category:general -- posted at: 10:18am CDT

He left a billion dollar nutrition company with a revelation: "I can do better". Brad wanted to sell truly healthy foods that were backed up by a healthy process. An e-commerce and online marketing whiz, Brad helps companies sell online via Amazon and other channels. He also has his own brand: Maivita. Brad takes us to school:

  • The key decisions when you start selling online
  • Jet.com - why it matters and how they are going head-to-head against Amazon
  • Reasons you should start with Amazon
  • How to "pull" people towards your product
  • An unconventional strategy for building sales on Amazon.com

Selected links from the episode:
Maivita (on Instagram)
Kiveya
The Lean Startup
Amazon FBA
Jet.com
Natural Stacks
Jet.com Gets Investment That Values It at $600 Million
Wayfair

Direct download: Episode_64_Done.mp3
Category:general -- posted at: 12:29pm CDT

Ashwin Cheriyan is a recovering corporate lawyer. Leaving New York @ age 30, he moved to San Fran and started Thistle: a leading cold-pressed juicery and food-delivery startup. Once a struggling industry , particularly with online grocery, food delivery is h-o-t today. On top of Thistle, Ashwin is an investor and advisor in startups. Listen to his story:

  • On the Kerala, India phenomenon, the highest literacy rate in the world.
  • How to know if you should stay in an industry
  • The inspiring Thistle philosophy
  • Ashwin's startup investing/advisory
  • The cold-pressed juice nutrition scam (watch out Apples!!)
  • Bonus: Suggestions for your business profile photos

Selected links from the episode:

Thistle.co
Check out Thistle's Menu
Thistle - Philosophy
Why you Should Not Go to Law School
Charge
Modern Wheat

Like a Boss
Ashwin's Skype Photo

About Ashwin:

Ashwin Cheriyan is an entrepreneur, recovering corporate lawyer and a mediocre surfer. He is currently the co-founder and CEO of Thistle, a San Francisco-based cold-pressed juice and healthy food startup.

Prior to Thistle and WeGoFair, he spent 4 years in New York as an M&A associate at Simpson Thacher & Bartlett, where he worked alongside senior management and cross-functional deal teams in collective transactions valued at over $100 billion. He received his A.B. in Economics from Brown University and his JD from The University of Texas School of Law.

He currently spends his energy working with, advising and investing in startups, suiting up in neoprene to surf the "world-class" waves of Pacifica, and enjoying the abundant culinary delights the Bay Area has to offer.

Direct download: Epsideo_63.mp3
Category:general -- posted at: 12:59pm CDT

"I look at my losses as great lessons and they take the place of the MBA I never got."

What most stands out to me about Mark is his evolution as an entrepreneur. Starting as a teenager many years ago, Mark keeps learning and growing. Without a doubt, he has had some failed ventures (like all of us). As of today, he is running a restaurant ordering app that has managed over $32,000,000 in purchases. Pay attention. This episode is full of actionable advice. We learn:

  • How Mark's early experiences shaped his entrepreneurial philosophy as an adult
  • Why it is so difficult to make money in the restaurant business
  • Overcoming resistance in the sales process / Creating awareness
  • Asking the question: Why are most restaurants incredibly precise in most parts of their operation, but not in purchasing?
  • Mark's take on investing in the stock market after having been part of a publicly traded company

Selected links from the episode:
Orderly  
Hankook Taqueria (Mark's restaurant in ATL)  
Area restaurants go high-tech to take stock of their business
The Ultimate Question
Setting The Table (Note from Matt: This book is a MUST read on customer service)

Mark Haidet's Professional background:

Out of school I worked for Arthur Andersen as an accountant but after a couple years found I liked learning about the companies I was working at more than doing the accounting side of it.  I transferred to the consulting side and spent five years doing management consulting across a dozen or more companies.  

I learned from this that I liked doing project work but I also wanted the accountability of owning a P&L and being driving tangible results, not just a consulting report.  I ended up finding Radiant Systems which was a growing technology company that provided point of sale and management systems to restaurants and retailers.  

I started out managing large customer accounts and worked my way across various operational roles over 6 years, ultimately leading our hospitality division.  I then became the CFO when we had a management change and spent the next 7 years overseeing the accounting, finance, investor relations, legal, IT and acquisition activities.  

During that time we re-vamped our internal systems and completed about a dozen acquisitions.  During my last few years at Radiant, my job became more and more administrative with increased SEC regulations and the scale of running a $400 million business.  

I was itching to have a creative outlet and spent a few years looking for ways to invest in a restaurant, an area I was interested in learning more about and felt I could have an impact with my operating skills.  I eventually ended up connecting with a Chef named Tomas Lee who had created a great Korean Mexican Fusion restaurant in Atlanta called Hankook Taqueria.  We hit it off and decided to work together to bring this unique food to more people.  This was my first true company that I started from scratch.  

It was a great learning experience and we eventually opened another location.  During this timeframe Radiant ended up getting purchased by NCR giving me a nice payout and the freedom to go pursue other ventures.  I spent the first year working with a private equity firm evaluating potential tech company acquisitions in the retail and hospitality space.  

Over time the convergence of my restaurant experience with the technology background lead to what is now Orderly.  My partners and I, who were all executives from Radiant, decided there was a gap in the market that technology could address.  We founded Orderly to fill this gap and that is my focus today.  

The short version of the story is that I like making things.  My hobbies include home renovation, cooking, building the neighborhood haunted house, making videos for school productions, creating restaurants and building technology.  Anything that requires creativity, design, and execution for a tangible result.

 

Direct download: Episode_62.mp3
Category:general -- posted at: 9:57am CDT

When I first read Alan Hahn's bio, I thought: "What does it feel like to have a 9 figure per year revenue company?" What about a 1.1 billion ROI? Alan is smart, passionate and knows how to scale businesses.

He is back in startup mode with Mycotech: a Food Technology company that has created a new process using gourmet fungi that transforms agricultural products through a fermentation process to improve taste, value and health. They enhance foods like coffee, tea, and rice. Alan teach us quite a bit:

  • What drives and motivates Alan to be a serial entrepreneur
  • How to effectively scale companies
  • Tips for working with lawyers
  • Understanding diabetes and carbohydrates

Selected links from the episode:
Mycotech
The Mycotech Process

Direct download: Final_Episode_61_Matt.mp3
Category:general -- posted at: 12:33pm CDT

Ed Robinson is the Chairman & CEO for Acadia Harvest - They are working up in Maine on sustainable farm raised fishing. As you'll learn, it's important stuff! The California yellow tail and black sea bass are their first two "crops".

Ed gives us an insider's view of the seafood industry:

  • Acadia's role in fighting overfishing in the oceans
  • Benefits of recirculating aquaculture systems (RAS)
  • The myth of farm raised salmon and toxicity
  • Tips for eating healthier seafood
  • Defining an “organic” certification of seafood.

 

Selected links from this episode:
Acadia Harvest
Mission Blue
The End of the Line

About Ed Robinson: He has more than 30 years of experience launching products, services and growth companies in the life sciences, including 4 years with Acadia Harvest.

Ed is also a board member for a San Diego based biotechnology company, Promosome LLC. In his career, Ed has managed groups dealing with fine chemistry, mammalian and tissue cell culture, industrial enzymes as well as aquaculture.

Ed has experience in 40 countries, including assignments in England, Mexico, Singapore and Australia. He was educated at Clarkson University (BSc), Rochester Institute of Technology (MBA) and Pennsylvania State University (Executive Management Program).

Direct download: Ep60_-Ed_Acadia_2.mp3
Category:general -- posted at: 12:46pm CDT

A British import to Silicon Valley and tech star turned bug entrepreneur, Daniel of Tiny Farms has a lot to offer. I hope this episode gets you thinking about the WHY: What problem is your startup going to solve? We had a delightful chat and covered a wide range of topics:

  • Technology and income disparity - why Daniel is optimistic
  • Contrasting British versus American views on entrepreneurship
  • A theory on why we don't eat insects in the United States
  • Open-source bug farming!!
  • How can the insect industry sustainably copy the efficiency of the poultry industry?
  • Why do so many companies start in the US?
  • Are entrepreneurs in the U.S. as daring and romantic as they think they are?

Mentioned in the episode:

Tiny Farms

(Tiny Farms Blog - Thoughts on Progress)

The Entrepreneurial Imperative

Will Durant Books

Immigrant Inc

Muhammad Yunus (Correction: only one noble peace prize)

Stuff White People Like - #105 Unpaid Internships

About Tiny Farms: An Oakland, California company developing the supply chain for insects as a sustainable protein source. Tiny Farms applies big data techniques to guide the rapid development of controlled environment agriculture systems used for farming insects.

 

Direct download: EPISODE_59_FINAL.mp3
Category:general -- posted at: 5:19pm CDT

This summer August de Vocht made a trip to the U.S. looking to finalize a round of investment for his Dutch based startup. He also shot a documentary (trailer link) about U.S. attitudes towards food waste. In 2015, does the U.S. really care about Food Waste?

No Food Wasted works to connect grocers and local consumers to sell grocery products close to there "best-by" date at a discount. While they are live in Holland, they are still deciding if the app could work across the pond. We compare (North) Americans vs. European in a variety of behavioral attitudes:

  • "You say you want to reduce waste, but are you willing to change your behavior?"
  • Optimism/Pessimism and Entrepreneurship
  • Legal Change vs Educational Change (France vs Holland)

Food startup founders: we hope this gets you thinking about cultural attitudes towards your products and services. If you are not aligned, be careful!! Plus, we also talk about the day to day life of August, "Twitter squatting", and some downright scary food waste statistics.

Selected links in the episode:

No Food Wasted

Twitter Cake

Direct download: EPISODE_58_FINAL.mp3
Category:general -- posted at: 11:01am CDT

Delicious home-brewed craft beers are almost never shared with a wide audience. This is due to legal and production capacity reasons. Noble Brewer Beer is changing that, connecting amateurs with professional breweries.

They buy the beer that is produced and sell it to its subscribers via a delivery service. FSP Listeners, this is one of our best shows to date. Claude Burns takes us behind the scenes of his company:

  • How he went from the Navy to a beer startup in Oakland
  • Why they are creating the Etsy of beer
  • What the experience of a homebrewer is like (it's a homebrewer's dream to be featured @ Noble)
  • The legal/logistical wrinkles of their business
  • Online marketing tips for food delivery startups
  • The importance of awards in beer/wine/liquor industry

Selected links from the show:

Noble Brewer Beer
Noble Brewer on Rocket Club
Kendall Jackson Book

Direct download: Episode_57_final_2.mp3
Category:general -- posted at: 12:34pm CDT

Today we have a talk about some of the biggest environmental challenges that our earth faces:

  • Remove existing carbon from the atmosphere
  • Help growers cut water & fertilizer use
  • Converts forest & farm waste into bio-sustainable products
  • Neutralize alkaline water
  • Rebuild soil fertility

Mike from Corigin is working on these humongous problems. But he must sell his technology and ideas Big Agro in order for it to work. I get Mike to break down the solutions in laymen's terms. Get ready to be blown away.

Mentioned in this episode:

Corigin (going live soon)

Biochar

Pyroligneous Acid

Future Farmers of America

Direct download: Episode_57_final.mp3
Category:Food -- posted at: 5:54pm CDT

They started at UC-Berkley making organic mushrooms out of coffee waste. Now, they are a full-fledged company in Home Depot, Urban Outfitters, and Target among others. It is one of the most inspiring stories we've had so far. Fresh off a 2 million dollar investment round, Nikhil Arora of Back to the Roots® talks about food and life:

  • Nikhil's early years and how they connect to where he is today
  • Behind the company philosophy - making an integrated difference
  • Going from a "no category" to a competitive grocery category run by goliaths
  • Raising a quarter million dollars in a Kickstarter campaign
  • The dark side of a 36 month shelf-life in big-brand cereals
  • How to keep a fun successful company culture while growing big

... and so much more.

Mentioned in this episode:

Back to the Roots®

Aquaponics Kickstarter

Back to the Roots Raises $2 Million to Grow Its Mini-Gardens, Food Brand

B Corporation

Preservatives to Avoid (BHT)

Kamut®

Soursop

Twi Language in Ghana

 

Direct download: Episode_55_mixdown.mp3
Category:general -- posted at: 10:27pm CDT

A mini-episode to kick off the summer. We talk about:

  • Fancy Foods Show NYC
  • FSP media affiliation with the Food Bytes Summit
  • An Agro-Tech podcast that reached out to us from Trinidad and Tobago!
  • Changes to the podcast for more learning and entertainment value

Mentioned in the show:

Photo taken mountain biking last week in the Poconos, PA.

Direct download: 54point5_mixdownFINAL.mp3
Category:general -- posted at: 10:49am CDT

I've always wondered about artisanal brands that "go big". Can they keep the same quality and authenticity? Bearded Brothers out of Austin makes hand-crafted energy bars. No BS ingredients. Really good stuff (I just ate one). Caleb walks us through the early stages of the company up to the nationwide brand they are today. We cover:

  • How they "formulate" bars
  • Creating a following outside of the Austin area
  • Turning Instagram and FB into sales
  • Hiring methodology - finding good people

Mentioned in the episode:

Bearded Brothers
Bearded Bros Employment
2012 Company Profile
REI
Food Launcher

Direct download: Episode_54_FINAL.mp3
Category:general -- posted at: 2:00pm CDT

Recent college grad Evan Lutz co-founded Hungry Harvest to solve a major problem in the US: surplus produce. Also laziness (delivered to your doorstep!). This is edible produce that doesn't even make it to restaurants or the grocery stores. Only because it is "shaped" differently. Evan sheds light on:

  • The food wasting cultural norms in the United States
  • Community Service Agriculture (CSA) and the Hungry Harvest model
  • Breaking down the logistics of a fresh produce delivery service
  • Why we have a warped concept of what fruits and veggies should look like
  • Addressing social stigmas with food
  • Bonus 1: on the calming effect of L-theanine tea
  • Bonus 2: Evan and Matt predict the fate of Maryland Terps Men's Basketball 2016

 

Mentioned in this episode:

Hungry Harvest (Twitter)

Fruit Cycle

Why entrepreneurs are suddenly finding the beauty in ugly produce

Mid Atlantic Gleaning Network

L-theanine, a natural constituent in tea, and its effect on mental state

Direct download: Ep_53_HungryHarvest.mp3
Category:general -- posted at: 6:54am CDT

Today we get a behind the scenes look at an alternative food business model. 2 Degrees Food is growing rapidly: they are in 2500 stores as well as United and JetBlue airways. Co-founder Lauren Walters walks us through the company philosophy and their keys to success:

  • The why/how of a 1-for-1 food business model
  • How they were able to get their product onto major US airlines
  • Why "packaging is a hard story to tell"
  • The challenge of competing with much larger companies for shelf space

Mentioned in this episode:

2 Degrees Food

TOMS One for One Shoes

 

Meal Production and Distribution Partners

Direct download: Episode_52_FINAL_v2.mp3
Category:Food -- posted at: 11:42am CDT

Tynan is one of the most interesting people I've ever met. Time Magazine named him "[one of the] Top 25 Best Bloggers". He was also a featured character in the New York Times Bestseller The GameAnd he is extremely healthy, mentally and physically. I pick his brain on nutrition, health, and cultivating positive habits. Learn about:

  • "Cut out sweeteners, substitute whole grains for refined grains, switch to healthy oils and well-raised animals"
  • How to keep your diet simple so that it doesn't overwhelm you and take over your life
  • Thoughts on intermittent fasting and ketosis
  • Why Tynan doesn't use sunscreen
  • The keys to changing your habits and keeping them  for the long-term
  • Bad business habits in startups in Silicon Valley

Mentioned in this episode:

Tynan.com  (About Tynan)

A Practical and Sane Guide To Eating Healthy

Tynan's book on Habits

NutriSearch Comparative Guide to Nutritional Supplements, 5th Professional edition

Astaxanthin

Coconut Oil Sunscreen

Antifragile: Things That Gain from Disorder

Cruise Sheet

Direct download: Episode_51_FINAL.mp3
Category:Food -- posted at: 11:49am CDT

A few years ago, quinoa was still a relatively unknown grain. While today it is more widely known, i heart keenwah still has to educate customers and sample their healthy snacks.

Co-founder Ravi Jolly tell us how he and Sarah Chalos developed a tasty quinoa snack and put themselves in a position to catapult their brand on a chance encounter with an editor from Oprah Magazine.

This is our 50th episode(!!!) and we couldn't have had a better guest willing to share his learnings with the FSP community. Ravi tells us about:

  • The importance of making your brand accessible
  • Keys to finding a great co-packer (Trust me, this is NOT easy)
  • How they manage the quinoa supply chain
  • What keeps Ravi up at night
  • What works and what doesn't work in marketing their snacks
  • How they add new flavors and products to their line

Mentioned in this episode:
i heart keenwah
i heart keenwah @ Abe's Market
i heart keenwah @ Amazon
VIDEO: SCION MOTIVATOUR: CHICAGO - KICKSTARTER, THREADLESS, ROCKIT RANCH PRODUCTIONS AND IHK!

Direct download: Episode_50_FINAL.mp3
Category:Food -- posted at: 9:07am CDT

Thanks to our (fabulous) interview with C-FU, other insect food companies have reached out to us. We sit down with the industry leader of cricket powder, All Things Bugs. They got their start with the Gates Foundation. Today, all of the "big boys" use them as their supplier. Whether you are B2B, B2C, or both, there is a lot to learn here. Dr. Aaron T Dossey provides insight on:

  • Why they chose to be a B2B supplier as opposed to B2C
  • How they became the industry leader
  • The key to keep B2B clients/brands happy
  • The brand/product awareness challenge
  • Why insects may be an untapped resource for "pharmaceutical" drugs

 

 

 

Mentioned in this episode:

All Things Bugs

Bill and Melinda Gates Foundation

Exo Bars

Direct download: Episode_49_FINAL.mp3
Category:Food -- posted at: 10:53am CDT

Today, we will share 7 tips for success in 2015. 6 of the tips I learned from guests and 1 from my own business. I challenge you to connect the dots and apply the lessons to your projects. We cover:

  • Take advantage of local inefficiencies
  • Why enthusiasm sells
  • Study your brand like an anthropologist (On the ground)
  • Understand and APPLY cash flow (Artisan's detach)
  • P is for Persistence (Hustle)
  • Attention to detail (One minor error can cause a huge problem)

Mentioned in this episode:

Law #18: Isolation is Dangerous - 48 Laws of Power

Episode 47 - Skype Meets Uber for Culinary Advice in Silicon Valley - Daniil from TalkToChef
Episode 46 – Wanting it Badly: Bringing McDonald’s to 1990’s Colombia
Episode 45 - Time to Eat Worms – Insect Gastronomy with C-fu Foods
Episode 44 - Food Startups Finance 101 with Joe Knight
Episode 43 - Grain Trading Wisdom + Ideas for Startups with Elaine Kub
Episode 42 - Better Packaging and a Better Business with Tessa Stuart
Flying Off The Shelves
You Need to Be Local

 

Direct download: Episode48_mixdown.mp3
Category:Food -- posted at: 11:59am CDT

Imagine you are in the kitchen preparing dinner and you don't have all of the ingredients the recipe calls for. It is too late to run to the grocery store. What if you could instantly Facetime with a chef? TalkToChef is connecting foodies with chefs all over the world for instant support. A fascinating startup that has INCREDIBLE POTENTIAL. I'm already an unpaid promoter for it. Daniil tells us his story:

FSP Listeners use PromoCode: FoodStartupsChef  for a free $5 donation credit!!!

  • TalkToChef is the evolution of a former business model. Learn how they made the adaptation.
  • Taking advantage of the brilliant minds and resources of Silicon Valley
  • Customers can only remember 1 thing about your company
  • The importance of "growth hacking"
  • How they are managing funding, preparing for future growth (20,000 chefs and 100,000 calls per month)

Mentioned in this episode:

TalkToChef

LeanStartup

StartupNext

StartupWKD

Growth Hacking - Ryan Holiday

AirBnB

AN INSIDER'S HISTORY OF HOW A PODCASTING STARTUP PIVOTED TO BECOME TWITTER

Direct download: Episode_47_FINAL_v2.mp3
Category:Food -- posted at: 11:08am CDT

Colombia was one of the last countries in the western hemisphere to have McDonald's. In the 1990's, it was a very dangerous country. Leftist guerrillas, terrorism, narcos, and a business climate with more bureaucracy and red tape than any US citizen could imagine.

While McDonald's unsuccessfully tried a few years before, Pedro Medina made it happen. And he almost lost his life doing it. McDonald's is still a thriving franchise in Colombia today.  We hear the full story:

  • How he convinced McDonald's to grant him the right to launch in Colombia
  • Biggest challenges they faced opening 10 locations in the first year
  • Why McDonald's could be considered to be a real estate business
  • Hindsight: what they would have done differently
  • How Pedro and his foundation are changing the perception of Colombia (check out his Ted Talk)

Mentioned in this episode:

Yo Creo en Colombia (I believe in Colombia)

Pedro Medina TedX talk (in Spanish)

Pedro on Twitter 

Direct download: Episode_46_v1.mp3
Category:general -- posted at: 11:47am CDT

It is time that you learn about insect gastronomy. The world is not sustainable with such a high diet of beef. Right now, there are 1900 known edible insects or at least 1900 flavors! I had a great time learning from Eli and Lee Cadesky. Things like:

  • The adventure of 3 brothers into the world of insect gastronomy.
  • Why insects WILL be a part of everyone's diet in the future.
  • Definition of a complete protein - "You are only as strong as your weakest amino acid link."
  • Thought For Food - the accelerator program that helped C-fu go to the next level.
  • Shocking stats about why world is not sustainable with such a high % of beef in our diet.
  • Insect acquisition and product development.
  • The blueprint to grow C-fu in North America.

Mentioned in this Episode:

C-fu Foods

Next Millennium Farms

Edible Insects - Future prospects for food and feed security - United Nations (FAO)

Thought For Food

Buy Live Mealworms on Amazon!!

Direct download: Episode_45_FINAL_v3.mp3
Category:Food -- posted at: 10:08am CDT

"How is business going? It’s good.." If you are an entrepreneur, everyone asks you this question. How do you know it’s good? Financial health; key financial metrics. It turns out that even top level execs lack a complete understanding of basic financial principles.

Joe Knight, co-founder of the Business Literary Institute, teaches C-level execs at Fortune 500 companies basic financial literacy. He honed his skills at Setpoint Systems, where they have clients like Tesla Motors. I know him through his book: Financial Intelligence for Entrepreneurs.

In the episode, we talk about:

  • The importance of financial literacy for EVERYONE in your company, not just the "finance people".
  • Why and how to consider finance when making large investment and business decisions.
  • If your current ratio is less than 1, your company is probably not  a good place to work.
  • Cash flow and it's vital importance to the health of your business.
  • Extra: A crucial tip from Matt on container shipping.

Mentioned in this episode:

Vocab (definitions by Investopedia) -

Current Ratio

Quick Ratio

Free Cash Flow (FCF)

Burn Rate

Gross Profit Margin (Note: Joe breaks this stat down to a per hour basis)

EBITDA

Return on Investment (ROI)

Return on Assets (ROA)

Links -

Setpoint Systems

Financial Intelligence for Entrepreneurs.

Business Literacy Institute

Return on Investment Toolkit - Harvard Business Review

Are Your People Financially Literate?

Joe Knight Bio:

Joe trains managers and leaders at Fortune 500 companies such as Electronic Arts, NBC News, General Electric, Granite Construction and UTC Aerospace Systems. Joe’s unique ability to combine content with energy and humor make his keynote addresses resounding successes with diverse audiences including the Construction Industry Institute; Independent College Bookstore Association; The Association of General Contractors; International Institute for Supply Management; and Society for Human Resource Management.

Joe is co-author of Financial Intelligence, a smart, no-nonsense business finance handbook for managers. The book has been heralded as “the Elements of Style” of finance by CFO.com. Financial Intelligence was featured in The 100 Best Business Books of All Time and has been turned into a graphic novel by Smarter Comics. Joe also co- authored Project Management for Profit which outlines the easy-to-implement system he helped create at Setpoint to manage projects towards profitability no matter what stage the project is in.

Joe is co-owner and CFO of Setpoint Systems, Inc, a manufacturing company based in Ogden, UT.

 

 

Direct download: Episode44_mixdown.mp3
Category:Food -- posted at: 3:30pm CDT

Every wondered how the big grains are traded? We speak with Elaine Kub, farmer, trader, and author of Mastering the Grain Markets: How Profits Are Really Made.

We get a behind the scenes look at major grain trading and tons of tips for startups. You don't want to miss this:

  • Finding the underlying idea behind major business moves
  • Why you need to consider global warming in your food investments. Hint: California almonds, 2015 is a big year
  • When to invest in land
  • Stress management when making big bets
  • Increase your success rates with local arbitrage
  • How to get a rough, quantitative view of a specialty food industry

 

Mentioned in this podcast:

Book: Mastering the Grain Markets: How Profits Are Really Made

Website: Mastering the Grain Markets

Twitter: Elaine Kub

Elaine Kub Bio:

Elaine Kub is the author of Mastering the Grain Markets: How Profits Are Really Made – a 360-degree look at all aspects of grain trading, which draws on her experiences as a futures broker, market analyst, grain merchandiser, and farmer.

Before earning an engineering degree from the University of Nebraska and a Masters of Business Administration from the University of California San Diego, Kub grew up on a family farm in South Dakota, where she is still active in grain and livestock production.

 

Direct download: Episode43_FINALmixdown.mp3
Category:general -- posted at: 4:58pm CDT

To kickoff 2015, we speak with the British queen of food packaging: Tessa Stuart. She is the author of Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved (UK / US). I have saved many insightful Kindle highlights from the book and I review it at least once a month. Plenty to learn in this episode, including:

  • How to avoid colossal packaging mistakes.
  • Finding meaningful in-store behavior patterns
  • How to conduct in-store research for your brand
  • Why introverted entrepreneurs need to double check their packaging
  • My product is on the shelves .. now what?
  • Keys to successful buyer relationships
  • Her upcoming book on food sales 

Links Mentioned On This Show:

Tessa's Book

Peoplewatching by Desmond Morris

Anthropology Book

Robinsons's Fruit Shoot

Innocent

Tessa's Bio: 

Tessa studied history and boys at Oxford University, and started in advertising. She then got a ‘proper job’ in branding research, working for Cadbury, and Nestle on new products and sexy ads for chocolate bars.

She now loves and specializes in food and drink research, and she lurks in the chilled aisles of major supermarkets, watching and talking to shoppers as they make their food choices.

Her clients include established UK food and drink brands like innocent drinks, Rude Health, Yorkshire Provender, Firefly Tonics, MOMA! Foods, food chains Daylesford, Itsu and Leon Restaurants, and newer start-ups like G’Nosh Dips, Peters Yard Crispbreads, Jimmys Iced Coffee and Soupologie.

She helps food brands to NAIL their customer offer, colour, sizing, branding, and pack health messages, so they can attract MAXIMUM attention and sales from shoppers in the super-competitive supermarket aisles.

She is the author of the best-selling Packed: The Food Entrepreneur’s Guide – How To Get Noticed and How To Get Bought, available on Amazon and Kindle.

Her second book, Flying Off the Shelves: The Food Entrepreneur’s Guide To Selling will be available in April 2015.

In both she shares her 20 years’ food research experience in a tried and tested set of principles to get start-ups from idea, to a product on the shelf, and to THE next household name. And, once there, how to stay there! 

Tessa's recommended companies to study (w/notes):

Rude Health

 Muesli, oats of all kinds, and rye and spelt snacks. They sell successfully in both Whole Foods Market and UK supermarkets.  Their beautiful new "Pantone all colours of the rainbow" packaging earns them more  in-store promotion opportunities in Whole Foods Market because the colour helps their products really stand out. It also works very well in supermarkets to get them noticed.

Jimmy's Iced Coffee

 Worth a look at Jimmy’s YouTube channel - he announces his new stockists using amusing videos, and his army of fans love it. He’s also a very accomplished speaker at food start-up events, telling his story to audiences of hundreds. (In the UK, we don’t have lots of iced coffee brands, we basically have Starbucks and Jimmys.)

Innocent Drinks

 @innocent’s twitter feed is worth looking at, gentle humor, and they have 205,700 followers - they tweet the weather forecast, and other topical events, and always respond to everyone who tweets them.

Their packaging is all about the ingredients and hardly any innocent branding - and again shows off the juice and use colour.

Direct download: Episode42_mixdown.mp3
Category:Food -- posted at: 4:28pm CDT

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