The Food Startups Podcast

In the midst of summer business trips and conferences, Danny and Matt get together to talk food trends and PR. We interview Linda Eatherton, the Partner/Director of Global, Food & Nutrition Practice at Ketchum. They work with some of the largest food companies in the world. Highlights:

  • How Linda became Partner/Director of Food and Nutrition for one of the top PR agencies in the world
  • Identify and target food evangelists
  • The breadcrumb strategy
  • How to respond to major news about your brand
  • Building long-term interest in your product

Mentioned on the show:

Top 5 Food Trends Spotted at Summer Fancy Food Show 
World Domination Summit
Grand Rapids
Visit Pittsburgh
Ketchum
Ketchum Food & Nutrition
Horizon Dairy

About Linda Eatherton:

Linda has 25+ years of branded and commodity food experience leading marketing communications programs, CEO and corporate counsel, reputation management, issues and crisis management, reputation management and shareholder relations programs.*

*Taken from Ketchum.com.

Direct download: FoodStarupsEp29.mp3
Category:general -- posted at: 5:06pm CDT

The food business has a complicated supply chain. In order to win, you need to build a team. We take a look at teamwork from the angle of exclusive distribution. How do you make an agreement and execute for both parties? We discuss:

  • Competitive advantages of exclusive distribution
  • Contracts
  • Proving your worth as a partner
  • Why you need a team
  • Buying trust
Direct download: FoodStarupsEp28.mp3
Category:Food -- posted at: 12:07pm CDT

With the World Cup going on and Danny right in the middle of the action, we thought it would be opportune to discuss culture. In particular 5 learnings from our own experience doing business in LATAM. We discuss:

  • Why it has to be face to face.
  • Culture + body language faux pax’s
  • Taking things for granted, trust, and la malicia indígena
  • Persistence
  • Addressing logistics/sovereignty
  • Building in resiliency
  • Multiple deals at once 

Mentioned in the episode:

Direct download: FoodStarupsEp27.mp3
Category:general -- posted at: 11:35am CDT

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