When you launch a food startup, you are probably going to need media attention to help with marketing and sales. How do you manage the spotlight?

1. Plan who you want to be and who you don't want to be.

2. Understand the media's agenda.

3. Filter through the mirage.

4. Put it all together, develop a plan for push and/or pull.

Want to start a food business, but not sure what? Danny and Matt will help you brainstorm your niche. Mentioned on the show:

• From Darwin to Munger
• The Fish Who Ate the Whale
• Stacey’s Pita Chips
• Bob’s Red Mill Organic Yeast Flakes
• BevNET
• FBA Revenue Product Calculator
• Trader Joe's
• Whole Foods Market

We are very pleased to release an interview with international import/export heavyweight Gaurav Gupta. It is packed with advice for those looking to get started/grow in the food industry. We cover:

• Gaurav's experience importing into Africa.
• The hardships he endured. When he thought about giving up.
• How Gaurav judges the potential of a new market (country)
• When he knew that he had something to offer to food import/export .. it involves termites.
• The potential of backward integration.

About Gaurav:

As a professional entrepreneur Gaurav Gupta founded G Square Solutions and is the Managing Director. He has progressively established high global standards of service quality and operational excellence . His expertise in business development and cross cultural management has successfully opened up operations in Exports and Consulting across 4 Continents.

Website: www.gsquaretrading.com