In the food industry, positioning yourself as an expert can pay dividends, but it must be done in the right way. We break down becoming an expert:

• What is an expert - opinions from both us
• When to say "no" or "I don't know"
• Why be an expert
• Relate it to food
• Calling yourself an expert

You have invested so much time (and money) into product development and planning.

Now it is time to sell.