Ep41 - 120 million - Food and Social Media with The Stoner's Cookbook

Matt Gray is the CEO of The Stoner's Cookbook and co-creator of Herb, the first cannabis coffee table cookbook. Just over a year ago, their FB page had 30,000 likes. As of this episode, they have over 3 million. Monthly, they  reach 120 million users via all online channels! We go behind the scenes of the exploding media platform (numbers don't lie!). In today's show, we cover:

• The movement to de-stigmatize cannabis and establish it as a legit cooking ingredient
• How Matt multiplied the reach of The Stoner's Cookbook
• Inside the development of the crowdfunded book Herb
• Easy to implement social media tips
• Bonus: Matt and Danny debate the worst tasting superfood

 

Mentioned in this episode:

Herb: The Cookbook
The Stoner's Cookbook
Chef Melissa Parks
BuzzFeed
BufferApp
HootSuite
Sweet Process
A16Z Podcast
Fluc