The Food Startups Podcast

Matt Gray is the CEO of The Stoner's Cookbook and co-creator of Herb, the first cannabis coffee table cookbook. Just over a year ago, their FB page had 30,000 likes. As of this episode, they have over 3 million. Monthly, they  reach 120 million users via all online channels! We go behind the scenes of the exploding media platform (numbers don't lie!). In today's show, we cover:

  • The movement to de-stigmatize cannabis and establish it as a legit cooking ingredient
  • How Matt multiplied the reach of The Stoner's Cookbook
  • Inside the development of the crowdfunded book Herb
  • Easy to implement social media tips
  • Bonus: Matt and Danny debate the worst tasting superfood

 

Mentioned in this episode:

Herb: The Cookbook
The Stoner's Cookbook
Chef Melissa Parks
BuzzFeed
BufferApp
HootSuite
Sweet Process
A16Z Podcast
Fluc

Direct download: FoodStarupsEp41.mp3
Category:Food -- posted at: 8:49am CDT

Richard Demb's career started in investment banking. He switched to tech/ecommerce, and later on, a popcorn company. Leveraging these experiences, he co-founded an online marketplace, Abe's Market. They were recently named by Forbes as one of "The 25 Most Creative Consumer And Retail Brands". Richard tells us about:

  • Why Richard co-founded Abe's Market
  • Key criteria for getting your brand approved for Abe's Market
  • Reasons to buy on Abe's instead of the all-powerful Amazon
  • Advice for getting distribution
  • How they have managed and evolved the daunting task of logistics
  • "Guys, there are no secrets in retail"
  • Why "Free Shipping" is better than "$5 off"
  • Courting retail buyers
  • Keys to driving traffic to your website
  • Success stories of startups that have started on Abe's

 

Mentioned in this episode:

Abe's Market
Popcorn Indiana
Warren Struhl
Hellmann’s Maker Sues Company Over Its Just Mayo Substitute Mayonnaise
Whole Foods Credits Delivery Startup Instacart With Sales Growth
Quinn's Popcorn
Abe's Try for $2

Direct download: FoodStarupsEp40.mp3
Category:Food -- posted at: 2:19pm CDT

They started off buying ingredients from Trader Joe's. Five years later, they have a copacker and national distribution in over 1,000 stores. But it sure wasn't easy. And Jerri Graham and Steve Laitmon will explain that "things just got real". We learn:

  • How to get out of your own way in expansion mode
  • Managing finance and cash flow during growth mode
  • How to get appointments with the big food chains
  • Key differentiators of Nothin' But snack bars
  • The power of building A+ teams that you can trust
  • Bonus: update on Danny's quinoa project
Direct download: FoodStarupsEp39.mp3
Category:Food -- posted at: 4:28pm CDT

Perhaps you are ready to launch your food product online and have no idea where to start. Or maybe you don't want dish out a ton of money to test your concept. Matt and Danny discuss:

  • Why understanding your goal is key to your online launch
  • How to launch your own online store
  • Physically fulfilling orders versus an order fulfillment center
  • Pros and cons of selling on Amazon and other marketplaces
  • Tips for B2B startups
  • Why Matt takes a teaspoon of baking soda every day

Mentioned in the episode:

Intro/Misc:

Alkaline Diet 
Drinking Baking Soda for Your Health
Baking Soda – True Enemy of the Pharmaceutical Industry
7 Baking Soda Health Benefits
Benefits of Apple Cider Vinegar/ 
.ORGANIC
Navitas Naturals

Web Services

Note: all of the services mentioned have great customer support and can answer any additional questions that you have. 

Wordpress
GoDaddy
Shopify
Big Commerce
Bluehost
WooCommerce (for WordPress)
Google Analytics
Google AdWords
Wufoo
Stripe
Sell on Amazon
Fulfillment By Amazon Revenue Calculator
Abe's Market
Navitas Naturals on SpyFu

Direct download: FoodStarupsEp38.mp3
Category:Food -- posted at: 9:19am CDT

Along with 2 co-founders, Mike Schwartz created BAO Fermented Food and Drink company. Along the way, they decided to share their kitchen space and ended up with Organic Food Incubator. Tons of actionable tips. We talk about:

  • Mike's background and how it helped him get started
  • How the food incubator helps startups with coaching, documentation, and production
  • How to deal with large certification bodies like USDA and state health inspectors
  • Estimated time and money needed for USDA Organic certification
  • Why to charge retail prices at farmer's markets
  • The pros and cons of staying in NYC as opposed to the suburbs
  • About BAO and their 7,000 year old fermentation process
  • Keys to success for a small, startup food brand

Mentioned in the episode: 

Maridaje

Organic Food Incubator

Organic Food Incubator Company List

Bao Fermented Food and Drink

Creating an organic incubator kitchen

USDA Organic

Kickstarter HACCP

Simply Gum

Hella Bitter

Loliware Edible Cups

HACCP

GMP

 

Direct download: FoodStarupsEp37.mp3
Category:Food -- posted at: 7:57am CDT

Fresh off of a 2 million dollar funding, HowGood is poised to take off.  They score food products based on their health, environmental, and societal factors. Eight years in the making, it has been a long journey. Today, HowGood has over 100,000 food products in their database. We talk to founder Alexander Gillett and learn about:

  • Why he founded HowGood
  • When he knew he had a "real" business
  • How to find, organize and interpret food product data
  • Who the customers are and how they provide value to them
  • How startups can use HowGood for their own efforts

Mentioned in the show:

How Good
Organic Avenue
EPA Database
openFDA
MultiAd

Direct download: FoodStarupsEp36.mp3
Category:Food -- posted at: 10:47am CDT

His name is spread all over Tulane University, yet most people have no idea who he is. Samuel Zemurray was sort of an outcast….he was excluded from various social circles in New Orleans. Yet, In his controversial career, he went from a small startup to banana tycoon, leaving a legacy there.  How did he do it? We interview Rich Cohen, the author of Zemurray's biography: The Fish That Ate the Whale. Learn about:

  • The Sam Zemurray story - why Rich decided to write about him
  • Why "The best tycoons are like magicians"
  • Keys to Zemurray's success
  • What Rich learned from his field research in Central and South America
  • Rich's first hand account of the Sweet'n Low empire

Mentioned in the show:

Pantry Smart Fridge (w/ Photo)
Tulane University
The Fish That Ate the Whale: The Life and Times of America's Banana King
You Can Negotiate Anything: The World's Best Negotiator Tells You How To Get What You Want
Sweet and Low: A Family Story
Sweet'n Low
Rich Cohen Official Site
Rich Cohen Amazon Page

Direct download: FoodStarupsEp35.mp3
Category:Food -- posted at: 11:00am CDT

What are fats? Are they created equal? What kind of fats should we be eating?  With so much misinformation and "special interests", it is hard to know what to eat and what oils to cook with. Danny and Matt shine some light:

Disclaimer: This was recorded before the New York Times low-carb fat article. Also, we are not doctors. This is for entertainment only.

  • Breaking down Mono/Poly/Trans/Saturated fats
  • Potential problems in the processing of cooking oils
  • Historically good fat foods
  • Unequivocally bad fat foods
  • Gray area - coconut oil / liquid Coconut oil
  • Matt's favorite high-heat cooking oil rich in Vitamin D and ALA

Mentioned in the show:

Unhealthy Vegetable Oils?
Does Food Industry Ignore Science Regarding Polyunsaturated Oils?

The Great Con-ola
10 Proven Health Benefits of Coconut Oil (No. 3 is Best)
Avocado oil - Mira Naturals  (Not sure if available in the US)
Pastured vs Omega-3 vs Conventional Eggs – What’s The Difference?
The Truth About Olive Oil
7 Reasons to Eat More Saturated Fat

 

Direct download: FoodStarupsEp34.mp3
Category:Food -- posted at: 11:15pm CDT

One of the toughest parts of the food business is the mental game; how do you feel about your own business?  Today we tackle 8 self-limiting beliefs that may cause you doubt .. they may even be holding you back from success.

Some of the beliefs we talk about:

1) "My company sucks because I haven't shipped a container."

3)  "I will never make money."

4)  "I don't have enough capital to make it big."

Listen to the episode to get the full scoop.

Mentioned in this episode:

New Mexico Chile Certification Program
The Magic of Thinking Big
A Man and his Mountain (Jess Jackson, Kendall Jackson)
Brewing Up a Business (Sam Calagione, Dog Fish Head)
Kickstarter
Panela Mix Colombia
Survivorship Bias
Publication Bias
Getting Things Done

 

Direct download: FoodStarupsEp33.mp3
Category:general -- posted at: 7:26pm CDT

It has been used in Asia for centuries. Part of the ginger family, it has really taken off in the last few years. Prices of this herb range from 50 cents to $60/pound. We are bullish on the health benefits of turmeric and we would like to share our findings:

  • Antioxidant benefits. How it works in your body
  • Anti-inflammatory and topical uses of turmeric
  • Examples of startups utilizing turmeric for gourmet products in Hawaii and Manhattan
  • How to optimize the bio availability of turmeric in the kitchen (and a few recipes!!)

Disclaimer: We are not doctors or health professionals. This is for entertainment and a starting place for additional research.

Mentioned in the show:

Turmeric Extract Puts Drugs For Knee Osteoarthritis To Shame
Turmeric Toxicity
10 Proven Health Benefits of Turmeric and Curcumin
Brew a Cup of Turmeric Tea
Health Benefits of Black Pepper and Turmeric
How to Optimize Turmeric Absorption for Super-Boosted Benefits
Turmeric price to shoot up soon
Turmeric Alive

Recipe 1: Turmeric Tea (Video)

1-turmeric and ginger tea wth lemon and coconut oil

1 cup water to 1 teaspoon of turmeric

3 tsp turmeric

2 tspginger

1 tsp black pepper

almond milk or occonut milk works too

Recipe 2: Chicken Breast Fillets

*Dash of salt, ½ tspand pepper, ¾ tsp turmeric, honey

*Seared on both sides about 4 minutes

*Add crushed almonds

Direct download: FoodStarupsEp32Final.mp3
Category:general -- posted at: 7:29pm CDT

In spite of the risk of contamination via poisonous resin, the cashew nut has been a popular commodity worldwide. But did you know that there is a fruit attached to the nut? A business established by the Clinton Foundation is working with Pepsi to turn the cashew fruit into a beverage in India. Covered in the show:

  • History of the cashew in South America, Africa, and India
  • Why the cashew fruit has been left as waste
  • Is it better suited as a domestic product (farmed, produced and sold in the same country)?
  • The health benefits of the cashew fruit
  • Can it become the "next" superfood?

Note: In the episode, we use "Cashew fruit" and "Cashew apple". They are the same (see those green and red things in the photo above?)

Mentioned in the show:

Cashew Juice, the Apple of Pepsi’s Eye
All about the cashew apple in India
Cashew Apple Juice Helps Burn Fat
PHYSICO-CHEMICAL CHARACTERIZATION OF CASHEW APPLE JUICE
Uses of Cashew
Maloka Centro Interactivo
La Pepita de Maranon Guesthouse

Direct download: FoodStarupsEp31.mp3
Category:Food -- posted at: 1:08pm CDT

In the U.S., coconut water is an emerging and potential billion dollar industry. Blood, sweat, tears, and a few lawsuits were part of this intense competition to win the emerging segment. In particular, we talk about the 10 years (and counting) battle between VitaCoco and Zico. We trace these brands from their startup infancy to the large food companies they are today. Topics covered:

  • Being resourceful in order to survive
  • Shifting from the immigrant to national market
  • The advantage of being on the ground from source to sales
  • Why having more capital isn't always better
  • Why the #1 brand wants a strong #2 

Mentioned in the episode:

NYT: For Coconut Waters, a Street Fight for Shelf Space
3 Lessons for Underdogs from the Coconut Water Wars
The American coconut-water craze in one health-nut-approved chart
Why coconut water is now a $1 billion industry
Chasing Coconut Water
Retailers' Shelves Make Room For Coconut Water
Is Coconut Water Headed for a Boom or Bust?
Maple Water

Direct download: FoodStarupsEp30.mp3
Category:general -- posted at: 10:36am CDT

In the midst of summer business trips and conferences, Danny and Matt get together to talk food trends and PR. We interview Linda Eatherton, the Partner/Director of Global, Food & Nutrition Practice at Ketchum. They work with some of the largest food companies in the world. Highlights:

  • How Linda became Partner/Director of Food and Nutrition for one of the top PR agencies in the world
  • Identify and target food evangelists
  • The breadcrumb strategy
  • How to respond to major news about your brand
  • Building long-term interest in your product

Mentioned on the show:

Top 5 Food Trends Spotted at Summer Fancy Food Show 
World Domination Summit
Grand Rapids
Visit Pittsburgh
Ketchum
Ketchum Food & Nutrition
Horizon Dairy

About Linda Eatherton:

Linda has 25+ years of branded and commodity food experience leading marketing communications programs, CEO and corporate counsel, reputation management, issues and crisis management, reputation management and shareholder relations programs.*

*Taken from Ketchum.com.

Direct download: FoodStarupsEp29.mp3
Category:general -- posted at: 5:06pm CDT

The food business has a complicated supply chain. In order to win, you need to build a team. We take a look at teamwork from the angle of exclusive distribution. How do you make an agreement and execute for both parties? We discuss:

  • Competitive advantages of exclusive distribution
  • Contracts
  • Proving your worth as a partner
  • Why you need a team
  • Buying trust
Direct download: FoodStarupsEp28.mp3
Category:Food -- posted at: 12:07pm CDT

With the World Cup going on and Danny right in the middle of the action, we thought it would be opportune to discuss culture. In particular 5 learnings from our own experience doing business in LATAM. We discuss:

  • Why it has to be face to face.
  • Culture + body language faux pax’s
  • Taking things for granted, trust, and la malicia indígena
  • Persistence
  • Addressing logistics/sovereignty
  • Building in resiliency
  • Multiple deals at once 

Mentioned in the episode:

Direct download: FoodStarupsEp27.mp3
Category:general -- posted at: 11:35am CDT

Today we talk with Stephan Broburg of Baobab Foods. Baobab is a tree that can live over 1,000 years and it takes 75-100 year just to bear fruit! It is sometimes referred to as the "tree of life". Stephan and his team currently sell their ingredients to growing health brands and have their fruit products in over 7,000 CVS Stores. We talk to Stephan about:

  • How they manage a food source all the way out in South Africa
  • Overcoming challenges faced with education of an exotic, new product
  • Marketing the antioxidant properties of the fruit and comparing it to the competition
  • Future plans for the company

Mentioned in the episode:

Baobab Foods
Bonga Foods
Suja Juice
Global Food Safety Initiave
Marula Oil

Direct download: FoodStarupsEp26.mp3
Category:Food -- posted at: 2:17pm CDT

The ever-changing food industry creates a lot of news. A lot of it is fluff or not very helpful. But, if you keep your eyes peeled, you may discover an possibility, a market gap for a new food business to cover. We discuss four recent pieces of news that may present opportunities:

Also mentioned on the show:

Direct download: FoodStarupsEp25.mp3
Category:Food -- posted at: 7:16pm CDT

Over the past two months, we have interviewed 6 amazing food entrepreneurs. By interviewing and interacting with them, we have learned so much. Today we are share with our listeners 7 valuable lessons learned. We cover:

  • Danny demystifies chocolate/cacao terminology.
  • Matt mentions a new book that has really helped his entrepreneurial mindset
  • Strategies for turning your startup into profitable, sustainable company
  • Why you need a long-term vision

Mentioned in this episode: *The Obstacle Is the Way by Ryan Holiday On Amazon (Matt's Review)

*Gelatinized vs Raw Maca

Photos of Cacao Pods

Episodes 18-23 of the Food Startups Podcast

FreeSeaFoodandSteak.com (not active, a past campaign of Wild Things Seafood)

Blue Ocean Strategy

Robert W Thurston Author Page

Why You Shouldn't Start a Food Company

Direct download: FoodStarupsEp24.mp3
Category:Food -- posted at: 10:31am CDT

With Matt on vacation, Danny takes the reins for an amazing interview with Vincent Kitirattragarn, of Dang Foods. They make coconut chips, a gourmet snack manufactured in Thailand. An growing, successful brand, Vincent teaches us about:

  • How he stumbled into the food business
  • How to manage the SE Asia business landscape
  • Why he has turned down buyers
  • How to have success in trade shows
  • Plans for expansion in the coming years
Direct download: FoodStarupsEp23.mp3
Category:Food -- posted at: 12:22pm CDT

Are you considering outside investment for your food startup? CircleUp may be the answer for you. In fact, they just received 14 million in venture capital themselves. They connect consumer product companies with accredited investors. We spoke with their Business Development Manager, Katie Fitzgerald.

Direct download: FoodStarupsEp22.mp3
Category:Food -- posted at: 11:56am CDT

From an Egyptian Tomb to Montana to Italy, Bob takes us all around the worldToday, Kamut® is used in thousands of products produced worldwide including breads, pasta, cereals, snacks, pastries, crackers, beer, grain coffee, green foods, and a delicious wheat drink.

We learn about:

*The history of the grain - from a small handful to over 40 million pounds per year
*The health benefits of ancient wheat versus modern wheat
*What life is like for Kamut® farmers
*Bob's philosophy on how consumers should use Kamut®
*Future plans for Kamut®

 

Direct download: FoodStarupsEp21.mp3
Category:Food -- posted at: 1:11am CDT

Ep20 - Juan Luis Vera of PeruMix

Today we speak with Juan Luis Vera of PeruMix, one of the fasting growing restaurants in Colombia. Juan Luis tells us the story behind his restaurant concept and we get a glimpse of why this restaurant is getting franchise offers on the regular.

Direct download: FoodStarupsEp20.mp3
Category:Food -- posted at: 10:38pm CDT

Today we talk with Jeff Moore, who runs a $35,000,000 per year seafood business. Listen to the story of a 4th generation food entrepreneur. We cover:

 

 

  • How Jeff works with each member of the supply chain
  • The International Pacific approach to CRM
  • How to manage the risk profile of clients
  • What quality really means
  • A bold prediction that includes Jeff Bezos and Amazon.com
  • “If you own the center of the plate, you own the account”
  • "Give your stuff away for free"
Direct download: FoodStarupsEp19.mp3
Category:Food -- posted at: 2:23pm CDT

We interview Robert W. Thurston, co-author and senior editor of Coffee: A Comprehensive Guide to the Bean, the Beverage, and the Industry

Direct download: FoodStarupsEp18.mp3
Category:Food -- posted at: 4:06pm CDT

Why maybe you should NOT start a food business... It's not for everyone. We cover:

*Difficulties in economy of scale (for packaging product AND logistics)
*Startup capital and Kickstarter
*Food sanitation, permits, etc
*Comparison to businesses with more control and less startup capital: digital products/apps, non-perishable imports (i.e: iPhone cases)
*Special bonus: how to get free flights

Direct download: FoodStarupsEp17.mp3
Category:Food -- posted at: 12:22pm CDT

We interview Daniel Velasquez, who brings his family's coffee from Colombia and sells it in the United States.

Daniel shares his story with us. As you will learn, selling specialty coffee is all about telling a story.

Direct download: FoodStarupsEp16.mp3
Category:Food -- posted at: 5:11pm CDT

Our Food Startups Success Spotlight. We chose two INC 5000 food companies and did a quick analysis of each. It involves antelope and American Gladiators so don't miss it!!

 

Direct download: FoodStarupsEp15EDIT.mp3
Category:Food -- posted at: 6:39pm CDT

Ep14 - Managing PR/Visibility

When you launch a food startup, you are probably going to need media attention to help with marketing and sales. How do you manage the spotlight?

1. Plan who you want to be and who you don't want to be.

2. Understand the media's agenda.

3. Filter through the mirage.

4. Put it all together, develop a plan for push and/or pull.

Direct download: FoodStarupsEp14.mp3
Category:Food -- posted at: 9:13am CDT

Want to start a food business, but not sure what? Danny and Matt will help you brainstorm your niche. Mentioned on the show:

Direct download: FoodStarupsEp13.mp3
Category:Food -- posted at: 2:23pm CDT

We are very pleased to release an interview with international import/export heavyweight Gaurav Gupta. It is packed with advice for those looking to get started/grow in the food industry. We cover:

  • Gaurav's experience importing into Africa.
  • The hardships he endured. When he thought about giving up.
  • How Gaurav judges the potential of a new market (country)
  • When he knew that he had something to offer to food import/export .. it involves termites.
  • The potential of backward integration.

About Gaurav:

As a professional entrepreneur Gaurav Gupta founded G Square Solutions and is the Managing Director. He has progressively established high global standards of service quality and operational excellence . His expertise in business development and cross cultural management has successfully opened up operations in Exports and Consulting across 4 Continents.

Website: www.gsquaretrading.com

Direct download: FoodStarupsEp12.mp3
Category:general -- posted at: 9:48am CDT

We designed this show around the reality that many foreign companies are paying tons of $$$$ for some very simple registrations that can take less than a half an hour to complete.


This is for folks that are getting set up with first time exporters to the United States. We cover:


A) Food facility registration (under bioterrorism act) .. bioterrorism? (Register here)


B) US Agent correspondence .. what it entails (Same signup as Facility Registration above: Register here)

C) FDA food labeling (Labeling Guide PDF)


D) Prior notice to file for incoming shipments (Under Facility Registration login).

NOTE: As stated in the show, we are not lawyers, so please use this show as a point to conduct your own research.

Direct download: FoodStarupsEp11.mp3
Category:general -- posted at: 4:52pm CDT

We have all come across amazing homemade recipes. And you may even have told (or been told) "Wow, that is amazing. You should sell this."

While it may be feasible, many ideas aren't. How do you take a great recipe and create a timeline to turn it into a successful commercial product?

Direct download: FoodStarupsEp10.mp3
Category:general -- posted at: 2:56pm CDT

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