Chad Rosen is nicknamed "Hemp Man" in New Castle, Kentucky. A California transplant, he is spearheading the movement for industrial grown US hemp.

Watch the video (and support) his IndieGogo to learn why hemp is so important to the economic, environmental, and nutritional future of the United States.

U.S. legislation is severely restricting the hemp movement. But not for long. Chad is on a mission for federal change. And it starts in Henry county, Kentucky which is on its' way to becoming the agricultural center for the hemp crop in America.

If you're interested in starting a movement and/or becoming an activist, learn from Chad:

• Why hemp is a game changer for the US on economic, environmental, and nutritional fronts
• The history of Kentucky in hemp agriculture
• Moving from Cali to a town with 5 baptist churches and 800 people
• Legislation problems in the US current shortcomings and restrictions to success
• How to talk, dress and solicit permits from the DEA
• Making a superfood available for all, not just the wealthy
• 100 amazing facts about hemp, including Thomas Jefferson, Rembrandt, Van Gogh, Mercedes, and BMW

Selected links from the episode:
Hemp Foods America
Support Hemp Foods America on IndieGogo
The Hemp Manifesto
SunStrands
Rules for Radicals
Hemp History Week

This is the history episode you have to listen to! Joe Dobrow wrote the textbook on the history of the natural foods industry: Natural Prophets. He masterly weaves U.S. history and the natural foods industry history side by side.

Joe served as the head of marketing for Fresh Fields, Whole Foods Market, Balducci’s and Sprouts Farmers Market. The inside look at the industry educates us on where we've been and where we're going:

• What the baby boomer natural foods titans were like in their late 20's/30's
• Visionary and Whole Foods founder John Mackey - king of the industry
• Why someone starting a food business should read Natural Prophets
• Whole Foods's "Libertarian Philosophy"
• Learning to compete from John Mackey and Michael Jordan
• The natural foods industry enormous if not underreported influence on Silicon Valley
• MBArk - Joe's program to steer MBA's towards social impact businesses

Selected links from the show:
Natural Prophets
MBArk
Silent Spring
Mo Siegel/Celestial Seasonings
Stonyfield Farm
The Purpose Collaborative
About Joe Dobrow

Jody Levy knew she was going to be an artist in 3rd grade when she got into the flow state painting a Georgia O'Keefe piece. Fast forward to 2016, her watermelon water drink WTRMLN WTR (website) will be nationwide in 7500 stores this summer. Cold pressing 14 million pounds of watermelons in 2016.

Last month, many of the Denver Broncos drank it before they went on to upset the Carolina Panthers in Super Bowl 50. How have they achieved success so quickly in one of the hardest industries around?

This episode will help you to think deeper about your company's branding and marketing. I credit a lot of Jody and her team's success to their comprehensive understanding and execution of experience design. You'll learn how to apply the concept to your food project and more:

• How to think about storytelling
• Experience design - how to pickup this invaluable skill
• Brand ethos - tactics vs strategy
• Why are there no vowels in the brand name
• How they select their wellness experts
• Utilizing waste melons (think Hungry Harvest)
• Growing watermelons in Puerto Rico!
• Appealing to the senses with your product
• What is YOUR emotional connection to watermelon?
• The corporate office in Manhattan - what's it like?

Selected links from the episode:
WTRMLN WTR
Denver Broncos

Jeffrey Kittay is a native New Yorker who spent time in the academic world as a journalism professor @ Columbia University.

Later, he worked as a publisher. Four months ago, he decided to start his own e-magazine: The New Food Economy.

I love the content. It is aimed to help entrepreneurs like us create change as part of the "food movement". We discuss:

• The art of helping food entrepreneurs with actionable advice
• How to create great long-form content
• How to find (and tell) interesting stories
• What is the online publishing business like?
• Certification nation!!
• The triple bottom line
• Why "everything in business is personal"
• How to find journalistic talent.

Selected links from the episode:

The New Food Economy
Jeffrey Kittay Bio
What can open-source do for the food movement?
In Maine, a farm-to-campus revolution?
Verdict: in Maine, Big Food Service wins again
Welcome to certification nation
Contact Jeffrey

I'm so proud to have Dominique Barnes and Michelle Wolf on the show. They are the founders of New Wave Foods. They create seafood in a lab not the ocean. Their first product is recreating shrimp using plant proteins and marine algae. This interview blew my mind.

Fresh out of IndieBio, a biotech accelerator, and a $250,000 grant, they are currently raising capital with investors. Their first customer: Google. The lead vegan chef at Googleplex put in an order for 200 pounds.

The environmental and social issues of commercial seafood production are numerous and serious. It is precisely what makes New Wave so important. Listen to their story and be inspired:

• The why behind New Wave Foods
• Getting the shrimp texture and nutritional profile right
• Demo day @ IndieBio
• Fundraising, marketing, and their blueprint to grow the company
• Stopping slave labor + shrimp fishing
• The muscular structure of a shrimp
• Why marine algae is amazing
• Behind the scenes of the day-to-day @ New Wave Foods
• On being founders AND roommates

Selected links from the episode:
New Wave Foods
IndieBio
Why Everyone (Else) Is a Hypocrite: Evolution and the Modular Mind
Sarcomere
Google