Tobias Peggs understands how to pivot; how to evolve. He has primarily operated in venture-backed tech startup environments (twice as CEO w/exits to Walmart and Adobe).

He has led companies across various domains including mobile, search, social, e-commerce, ad-tech and speech rec.

Now, with Kimbal Musk, he is spearheading Square Roots Urban Growers - a farming accelerator based out of Brooklyn. Think of a 2 acre farm inside a 40' shipping container.

Tobias imparts wisdom on how to have a fulfilling career, urban growing and more:

• Understanding real food
• Working alongside Kimbal Musk
• What he has learned about leadership
• Why the accelerator model is so powerful
• Keys to being an effective CEO
• Tobias's process for changing career/industry
• The creative-active phase
• How to get involved with Urban Roots accelerator
• Advice to those who are starting out in food

Tero Isokauppila, the founder of Four Sigmatic, is on a mission to make medicinal mushrooms, some of the world’s most researched superfoods, more accessible to everyone.

Born in Finland to an agronomist father and nursing teacher mother, Tero grew up on a farm his family has owned since 1619. There, he foraged for mushrooms and other wild foods while learning about the natural food space at an early age.

A world traveler, Tero has created a powerful business that matches his lifestyle and values. Tero was also chosen as one of the world's TOP 50 Food Activists by the Academy of Culinary Nutrition. An engaging, wise Scandinavian dude:

• How to find your optimal breakfast
• Connecting with Tim Ferriss and his podcast
• Online marketing thoughts
• Customer service strategies
• Entering the U.S. market
• Becoming ritual-focused
• Advice for those who want to bring an unknown superfood to market
• Sleeping on a nail mat and other wellness tips

Jeremy Smith is fed up with the food brokerage industry. There are a shortage of great food brokers. And grocery buyers have noticed. That's why he is back in the game.

He previously sold his food brokerage, Level One, and is back with an innovative Food Brokerage and Consultancy: LaunchPad.

Over his career in food, design and advertising, Jeremy has worked with iconic brands.

Think Chobani, Apple, 5Hour Energy, popchips, EVOL Foods, Promax, Pure Foods, Krave Jerky and Bob’s Red Mill.

His relationships with buyers and marketers, strategists and designers presents enviable connections in the food industry. Jeremy sheds all kind of golden advice:

• How to sell to Costco
• Becoming multi-talented - design, advertising, copywriting, business strategy, etc.
• What he learned from Steve Jobs
• On selling his brokerage to Advantage Sales and Marketing
• The lack of great food brokers in 2017
• Questions that you should ask a food broker
• What makes Chobani special?
• The "Secret Sauce" of Chobani
• Helping Chobani thrive at Costco
• How much does a food broker charge a food brand?
• Why founders shouldn’t stay on after an acquisition
• “Im scared of losing Whole Foods business if I go to Costco”
• Various Costco tips and insights (pack size, behavior etc.)
• Some top emerging food brands to look out for

I thought I knew a decent amount about how to connect with buyers. I was wrong.

Alli Ball has all the secrets I wanted to know. She has successfully opened several retail locations, including the Bi-Rite Divisadero location as store manager. She is a rockstar. 

Listen to this episode and you'll agree:

• Opening Bi-Rite in Divisadero
• Why they rejected Runa, who is doing great today and was recently on the podcast.
• The right way to cold call on new stores
• How to send information to buyers
• Understanding category performance
• Do buyers like being acknowledged as "busy"?
• Can you send a text message to a buyer?
• Constant, gentle pressure
• Demystifying the business plan
• The future of online vs in-person retail