Ep 168 - How fanaticism and a solid channel mix strategy can help you thrive in the beverage industry - Matt from Wandering Bear Coffee

Matt Bachmann is the co-founder of Wandering Bear Coffee, a company that produces and distributes cold brew beverages. The company started back in 2013 and is now sold in over 750 retailers, including Target, Costco and Whole Foods and is distributed nationally to offices via their website.

Matt shares the experience of how an obsession with coffee ended up becoming a successful business.

3:18 How and why Matt Bachmann got into the food business.
7:35 The influence of university in entrepreneurship and starting a business.
13:31 The relevance of supplying direct office orders and wholesale orders.
18:17 Drawbacks and challenges
29:26 Key points to take into account in the early stages of a food business.
32:19 How Wandering Bear Coffee got on the shelves at Costco