Mon, 5 November 2018
Ep 169 - The technique of self distribution and building strong relationships with buyers - Sadie from Bread Srsly
Sadie Scheffer is the founder and CEO of Bread Srsly, a wholesale sourdough bread company that wants to reunite gluten-free eaters with their beloved sourdough bread. All of their bread rises for more than 12 hours, breaking down hard-to-digest grains and plus, Bread SRSLY gluten-free sourdough contains a host of bioavailable nutrients, promoting digestive health and healing. Sadie has had a different approach to CPG via self-distribution. And she shares how they’ve made that work, and why it helps attain higher margins while maintaining product integrity. She shares their smart strategy on building long lasting effective relationships with buyers and how to maintain high re-order rate and shelf velocity. |
Tue, 2 October 2018
Ep 168 - How fanaticism and a solid channel mix strategy can help you thrive in the beverage industry - Matt from Wandering Bear Coffee
Matt Bachmann is the co-founder of Wandering Bear Coffee, a company that produces and distributes cold brew beverages. The company started back in 2013 and is now sold in over 750 retailers, including Target, Costco and Whole Foods and is distributed nationally to offices via their website. Matt shares the experience of how an obsession with coffee ended up becoming a successful business. 3:18 How and why Matt Bachmann got into the food business.
Direct download: Episode_168_-_Matt_from_Wandering_Bear_Coffee_v4.mp3
Category:Food -- posted at: 11:00am CDT |
Mon, 3 September 2018
Ep 167 - Learn about regenerative agriculture and how it can reverse climate change - Annie from Kiss The Ground
Annie is an activist, writer, scientist, and marketing manager dedicated to environmental issues related to food, water, and agriculture. She works with consumers, suppliers, and purchasers to drive demand for regenerative products, transition farms to regenerative agriculture, and inspire brands to invest in regenerative supply lines. 5:00 - Overview of Kiss The Ground as an organization |
Thu, 2 August 2018
EP166 - How the passion for spirits combined with strategic execution made this cocktail vinegars brand a hit
Don Morton is a bartender, WSET trained wine nerd, cocktail geek, fermentation enthusiast, and an eager host. After 10 years of working in public policy, Don founded Shrub District to bring a little more happiness into the world. Today, their cocktail vinegars (aka shrubs) and 'built cocktails' (A “built” cocktail is a cocktail you build in the same glass in which you serve it) are available online, restaurants and bars across the North East. With a keen focus on quality and sometimes, seasonal ingredients, Don is determined to provide an exceptional experience while making it convenient for consumers to make a cocktail. Some key takeaways from the interview:
For more information, visit:
Direct download: FSP166_-_Don_Morton_Shrub_District_Finished.mp3
Category:general -- posted at: 3:42pm CDT |
Fri, 20 July 2018
Ep165 - Launch a record breaking kickstarter campaign and a solid marketing strategy - John “Sonic” Ban and Mark Yu of Grass Fed Coffee
John “Sonic” Ban has worn many hats, is a serial entrepreneur and shares valuable lessons from his experience, in this episode. Also known as DJ Sonic, due to 10+ years in a hip hop radio station, his first brush with starting his own business was with the Indianapolis food truck scene and becoming one of the first successful food truck business owners. Grass Fed Coffee began in 2014 when John “Sonic” Ban experienced incredible gains in mental clarity, energy, and fat burning, from just one daily cup of butter coffee. After recommending butter coffee to all his friends and family, he was dismayed that many couldn’t experience it because they were too busy to brew it every morning themselves or didn’t know where to purchase the ingredients and equipment. John talks about his faith in the ketogenic diet, and how he, along with Mark You, who is a principal at Grass Fed Coffee, raised $86K on a Kickstarter Campaign in December 2015 and broke the record for “Highest Funded Non-Alcoholic Project on Kickstarter, ever.” Episode index: 5:15 - the journey from food truck into food 8:29 - bio hacking as a trend 9:48 - the kickstarter project for Grass Fed Coffee - lessons learned
15: 45 - the challenges of taking a concept to production 18:00 - go-to-market strategy, channel strategy 21:00 - marketing approach and focus on education, and content A few pointers:
A message to this podcast listeners from Hema Reddy, the new host of the show: “Thank you all for listening. Please share your feedback on the show and help us get better! We want to bring you value and content that’s helpful to you. I am so excited to continue this journey with you!”
Direct download: FSP165_-_Grass_Fed_Coffee_Finished_revised.mp3
Category:Food -- posted at: 10:55am CDT |
Wed, 28 March 2018
Hema Reddy is the Founder & CEO of Crafty Counter, an innovative packaged food products company, and their first product line is available in the market today, and they called Wundernuggets. She is also the Founder & CEO of Epicurate Media - a digital marketing firm that is hyper-focused on helping food & beverage brands achieve their growth targets via carefully designed marketing blueprints & processes. Prior to her entrepreneurial ventures, she was Program Director for Worldwide Systems Marketing at IBM Corporation. Hema is a public speaker, and has been featured on several TV & media outlets. |