In spite of the risk of contamination via poisonous resin, the cashew nut has been a popular commodity worldwide. But did you know that there is a fruit attached to the nut? A business established by the Clinton Foundation is working with Pepsi to turn the cashew fruit into a beverage in India. Covered in the show:

• History of the cashew in South America, Africa, and India
• Why the cashew fruit has been left as waste
• Is it better suited as a domestic product (farmed, produced and sold in the same country)?
• The health benefits of the cashew fruit
• Can it become the "next" superfood?

Note: In the episode, we use "Cashew fruit" and "Cashew apple". They are the same (see those green and red things in the photo above?)

Mentioned in the show:

Cashew Juice, the Apple of Pepsi’s Eye
All about the cashew apple in India
Cashew Apple Juice Helps Burn Fat
PHYSICO-CHEMICAL CHARACTERIZATION OF CASHEW APPLE JUICE
Uses of Cashew
Maloka Centro Interactivo
La Pepita de Maranon Guesthouse

In the U.S., coconut water is an emerging and potential billion dollar industry. Blood, sweat, tears, and a few lawsuits were part of this intense competition to win the emerging segment. In particular, we talk about the 10 years (and counting) battle between VitaCoco and Zico. We trace these brands from their startup infancy to the large food companies they are today. Topics covered:

• Being resourceful in order to survive
• Shifting from the immigrant to national market
• The advantage of being on the ground from source to sales
• Why having more capital isn't always better
• Why the #1 brand wants a strong #2 

Mentioned in the episode:

NYT: For Coconut Waters, a Street Fight for Shelf Space
3 Lessons for Underdogs from the Coconut Water Wars
The American coconut-water craze in one health-nut-approved chart
Why coconut water is now a $1 billion industry
Chasing Coconut Water
Retailers' Shelves Make Room For Coconut Water
Is Coconut Water Headed for a Boom or Bust?
Maple Water