What a treat! Bob Moore and his longtime (and lovely) assistant Nancy Garner join us for this episode. At 86 years old, Bob is full of energy as he continues to manage a thriving company with over 400 employees.

I start off telling a few highlights of Bob's life as well as some defining character traits that I observed in his biography. Then, Bob sheds light on a variety of questions I prepared along with a few questions from listeners:

• Pivotal moments in the course of Bob's life
• Why Bob decided to open a mill
• Bob's idea of nutrition and a healthy diet
• Thoughts on intuition - “What I did was jump into something I didn’t know anything about. But I just knew it was the right thing for me to do."
• About Dewey Sheets - Bob's mentor
• Dealing with adversity - when the mill burned down
• What Bob is reading these days

Selected links from the show:
Bob's Red Mill
John Goffe's Mill
Adelle Davis
People Before Profit
Milestones of Aviation
How I Did It: Bob Moore, Bob's Red Mill
The Allergy & Free From Show

Sorghum is a versatile grain.  Not only is it a superfood, but it serves for livestock feed and ethanol. It is an important part of diets in parts of Africa and India. It is also fermented into a popular Chinese liquor: Baijiu and used in KIND® bars and at one of Danny Meyer's restaurants in New York.

Doug Bice is the high value markets director at the Sorghum Checkoff, which works with sorghum farmers in USA. This was a really fun interview.  We talk about what they are doing to position the grain on a global scale:

• Making a commodity useful: you are not working with one particular company, but every company. An interesting dynamic
• Why Sorghum disappeared and why it is coming back
• Their recent ad with Southwest Airlines
• How to make an emotional marketing appeal to consumers
• A marketing approach based on being a player and not #1
• Competing againts commodities who have higher marketing budgets

Selected links from the show:
Sorghum Checkoff
National Sorghum Producers
Extrusion
Sorghum Recipes

He left a billion dollar nutrition company with a revelation: "I can do better". Brad wanted to sell truly healthy foods that were backed up by a healthy process. An e-commerce and online marketing whiz, Brad helps companies sell online via Amazon and other channels. He also has his own brand: Maivita. Brad takes us to school:

• The key decisions when you start selling online
• Jet.com - why it matters and how they are going head-to-head against Amazon
• Reasons you should start with Amazon
• How to "pull" people towards your product
• An unconventional strategy for building sales on Amazon.com

Selected links from the episode:
Maivita (on Instagram)
Kiveya
The Lean Startup
Amazon FBA
Jet.com
Natural Stacks
Jet.com Gets Investment That Values It at $600 Million
Wayfair