Ep54- Energy Bars from Southern Boyz - Caleb Simpson of Bearded Bros

I've always wondered about artisanal brands that "go big". Can they keep the same quality and authenticity? Bearded Brothers out of Austin makes hand-crafted energy bars. No BS ingredients. Really good stuff (I just ate one). Caleb walks us through the early stages of the company up to the nationwide brand they are today. We cover:

• How they "formulate" bars
• Creating a following outside of the Austin area
• Turning Instagram and FB into sales
• Hiring methodology - finding good people

Mentioned in the episode:

Bearded Brothers
Bearded Bros Employment
2012 Company Profile
REI
Food Launcher