Ep50- How to Make your Brand Accessible - Ravi Jolly of i heart keenwah

A few years ago, quinoa was still a relatively unknown grain. While today it is more widely known, i heart keenwah still has to educate customers and sample their healthy snacks.

Co-founder Ravi Jolly tell us how he and Sarah Chalos developed a tasty quinoa snack and put themselves in a position to catapult their brand on a chance encounter with an editor from Oprah Magazine.

This is our 50th episode(!!!) and we couldn't have had a better guest willing to share his learnings with the FSP community. Ravi tells us about:

• The importance of making your brand accessible
• Keys to finding a great co-packer (Trust me, this is NOT easy)
• How they manage the quinoa supply chain
• What keeps Ravi up at night
• What works and what doesn't work in marketing their snacks
• How they add new flavors and products to their line

Mentioned in this episode:
i heart keenwah
i heart keenwah @ Abe's Market
i heart keenwah @ Amazon
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