Ep36 - Creating Real Transparency on Grocery Shelves: Alexander Gillett of HowGood

Fresh off of a 2 million dollar funding, HowGood is poised to take off.  They score food products based on their health, environmental, and societal factors. Eight years in the making, it has been a long journey. Today, HowGood has over 100,000 food products in their database. We talk to founder Alexander Gillett and learn about:

• Why he founded HowGood
• When he knew he had a "real" business
• How to find, organize and interpret food product data
• Who the customers are and how they provide value to them
• How startups can use HowGood for their own efforts

Mentioned in the show:

How Good
Organic Avenue
EPA Database
openFDA
MultiAd