Ep138- Inside the Buyer's Brain - Alli Ball

I thought I knew a decent amount about how to connect with buyers. I was wrong.

Alli Ball has all the secrets I wanted to know. She has successfully opened several retail locations, including the Bi-Rite Divisadero location as store manager. She is a rockstar. 

Listen to this episode and you'll agree:

• Opening Bi-Rite in Divisadero
• Why they rejected Runa, who is doing great today and was recently on the podcast.
• The right way to cold call on new stores
• How to send information to buyers
• Understanding category performance
• Do buyers like being acknowledged as "busy"?
• Can you send a text message to a buyer?
• Constant, gentle pressure
• Demystifying the business plan
• The future of online vs in-person retail