Ep35 - Learning from a Banana Tycoon - Interview with author Rich Cohen

His name is spread all over Tulane University, yet most people have no idea who he is. Samuel Zemurray was sort of an outcast….he was excluded from various social circles in New Orleans. Yet, In his controversial career, he went from a small startup to banana tycoon, leaving a legacy there.  How did he do it? We interview Rich Cohen, the author of Zemurray's biography: The Fish That Ate the Whale. Learn about:

• The Sam Zemurray story - why Rich decided to write about him
• Why "The best tycoons are like magicians"
• Keys to Zemurray's success
• What Rich learned from his field research in Central and South America
• Rich's first hand account of the Sweet'n Low empire

Mentioned in the show:

Pantry Smart Fridge (w/ Photo)
Tulane University
The Fish That Ate the Whale: The Life and Times of America's Banana King
You Can Negotiate Anything: The World's Best Negotiator Tells You How To Get What You Want
Sweet and Low: A Family Story
Sweet'n Low
Rich Cohen Official Site
Rich Cohen Amazon Page