Ep106- The Grocery Shopper 2.0 with Sam of the Sage Project

In today's interview we talk about the paradox of choice and the power of data.

As Sam Slover mentioned in the interview: "If you think of a grocery store with a huge aisle of 60+ yogurts to choose from, but each of those yogurts has a slightly different (nutritional) profile", how do you choose the healthiest yogurt to eat?

Sam's company, the Sage Project, is working to make in-store recommendations based on your dietary needs and help to decipher product transparency to the end consumer. Food product labels have it's limitations. Think of a "smart wikipedia for food data".

What do "all-natural" and "made in small batches" mean in terms of nutrition and the preparation of a food product?

They are working with a number of retailers in Whole Foods to bring the project to reality. Listen and learn how a data-driven company is on the path to transform our shopping experience:

• Personalized nutrition - why it matters
• Sam's personal journey and how the idea for Sage came about
• How self-tracking has had a positive impact in Sam's life (see Wrap Genius)
• The positive benefits of personal tracking
• How we can get started on data tracking
• Why transparency and nutrition can be overwhelming at a grocery store
• Buzz words and the confusion of customers
• Ways for food startups to get involved
• Empower consumers to be healthier

 

Selected links from the episode:
The Sage Project
Wrap Genius
The Rational Optimist
Shaping Things by Bruce Sterling